A week or two ago I was watching a rerun of Major Dad on a syndication black hole, and I was caught a bit off guard by a Kia commercial. Some people ramble on about something or other. I’m not really sure what’s going on, but at one point a dapper young professional thinks to himself, “No, but I did get a kick ass deal on my new Kia,” or something along those lines. It’s abnormal to hear swearing in a commercials to start with, but in a Kia commercial?
Anyway, I guess they were trying to appeal to a new audience (getting bored of the over-sixty ‘responsible’ crowd?). I don’t particularly care about Kia’s loose lips, but someone must have. I just saw the same ad a couple of hours ago and in paying special attention (dirty words make me giggle) I noticed they had changed it. This time the fella was thinking about his “kickin” new Kia.
I’m not going to discuss television commercial etiquette, but I am somewhat interested in who caused this turn of events. I can only imagine it was some young child’s bored mother. My guess is that it’s just another instance of someone creating their own enemy. I can see why this might bother a pair of overprotective parents, but there’s got to be something better to do in between preparing vegan meals from the backyard garden crops and wrapping the kids in bubble wrap for an afternoon of playing in the yard.



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