This does not strike me as “sick”, “ill” or “the shizzle.” It reeks of “radical” and “cowabunga.” It smells of the 80’s.
This is some (apparently overpaid) marketer’s idea of “appealing to the younger generation.” My guess is that said marketer is pushing fifty and has very little exposure to “the younger generation.” The logo is flat-out ugly, and the oh so clever way that they jammed 2012 in there looks as if they aimed for the FedEx logo but landed somewhere in M.C. Hammer’s closet full of parachute pants.
Seth Godin already weighed in on the logo and, while I was planning to rail on it before he beat me to it (I have a day job), I generally agree with his conclusion.
It’s stupid. Nobody is impressed, and a lot of money was flushed down the toilet. That money could have been used to feed the homeless or something. What’s wrong with the standard Olympics logo? Why does everyone insist on attempting to personalize it? If you want to stand out as a host of the Olympics, concern yourself with fields, slopes, snow, pools, hotels, restaurants, tourism and that giant flame. Execute it properly and people will remember.
People aren’t going to remember your stupid logo… if you’re lucky.
2 responses so far ↓
1 Steve // Jun 7, 2007 at 11:27 am
Rather than having washed out 47 or 57 year olds do these kinds of jobs, let 7 year olds have a go!
They cannot do any worse, and they at least have some non-commercial cells left in their bodies at that age.
Money - toilet = connection?
Steve
2 El Yanqui // Jun 11, 2007 at 3:13 am
I don’t think that it was a successful design and I wrote about it on my own blog when it was unveiled as well. It’s a bit of a shock really because they had the opportunity to do so much more and basically squandered it.
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